Own a Franchise

Using specific socioeconomic and demographic mapping criteria factoring in total population and poverty levels to get a net population amount, combined with the ability to meet certain SERVPRO service level response requirements.

While we have current owners with multiple licensed areas, only one new franchise territory license can be purchased at a time.

Upon meeting certain qualifying criteria over time, the franchisee may then be eligible to apply for and purchase an additional territory license(s).

• Sales and/or management
• Restoration industry-related sectors
• Construction/remodeling – residential/commercial
• Property management services (residential, commercial, governmental)
• Ancillary services, such as plumbing, electrical, HVAC, roofing, remodeling, asbestos removal, renewable energy services, drain cleaning, etc.
• Military experience, Veterans welcome
• A network of contacts in the property insurance sector
• Understanding of property insurance matters, including adjusting, policy administration, coverage, sales, etc.
• Commercial cleaning/janitorial services

Our best-performing source of new franchise owners are referrals from current franchise owners. Additionally, utilizing a strong internet presence; social media; national media; and high-ranking franchise industry publications.

A SERVPRO branded equipment package and professional cleaning products package are required and are a portion of the franchise purchase price.

If you are converting from an independent mitigation business to a SERVPRO franchise, specific instructions will be given regarding how your existing equipment may be accommodated.

Institute of Inspection Cleaning and Restoration Certification (IICRC®) – The SERVPRO system services and property restoration practices are guided by the standards established by the IICRC® and are compliant with state-of-the-art drying science.

The IICRC Water Damage Restoration Technician (WRT) class is provided during the NFTP mentioned above. Franchise owners who provide specialized services (such as reconstruction, mold remediation or bio-hazard clean-up) may be required by state and local regulations to possess additional certifications and licenses to perform this type of work. Providing these types of specialized services are NOT a requirement for a SERVPRO franchise.

You must obtain any permits or licenses required by federal law, your state, or locality for performing the work of the Franchise. Some states may require that You hold a state contractor’s license.”

We have two classifications for the typical job, one being residential, and the other being commercial.

• Insurance Providers – Insurance Agents and Loss Adjusters.
• Property Management Companies.
• Educational & Healthcare Facilities.
• Any person or business that might experience some sort of a restoration need (water, fire, mold, vandalism, biohazard, etc.).

One of the ways that the SERVPRO franchise community generates awareness and business comes from simply building and maintaining long-term personal relationships at the local level within their specific territory(s) with various key “Centers of Influence” (COIs). This involves the franchise owner(s) along with the franchise marketing representatives networking with insurance providers (agents and adjusters), real estate professionals, property managers, various building trades (plumbing, electrical, HVAC, etc.), first responders (fire, police, EMS), and any other types of decision-makers who can potentially send them business. Simply making them aware of who we are, what we do, and how we can help them.

More than 85% of all purchasing decisions now start online, therefore, a SERVPRO sanctioned professional website combined with Search Engine Optimization (SEO), and an effective social media presence are also critically important for consistently driving business and making the phone ring!

As a SERVPRO franchisee, you will be required to contribute an amount specified in your franchise agreement to an overall national marketing and advertising fund, which will then be used to perpetuate consistent brand awareness and consumer demand including – targeted TV and cable commercials (sports, weather, home & garden, etc.), sponsorships programs (PGA, and other charities, etc.) along with industry related print and magazine ads.

Finally, once you qualify, you will be allowed to participate in national account programs. The various national insurance providers and large commercial clients that are intended to drive additional business opportunities in your specific local area.

As part of your initial training and ongoing support, various resources are available on each of these topics. Our propriety Emergency Ready Profile (ERP) is just one example of what can be offered as a free service to our customers.

SERVPRO has a proprietary brand identity guide that establishes and maintains a consistent professional customer-facing image for brand awareness and professionalism.

All service vehicles must be SERVPRO Green and display the proper informational decals, including your approved phone number, and full franchise name as it appears in your Franchise License Agreement.

• Vehicles should display only SERVPRO-approved decals and information.
• Toll-free phone numbers are not allowed on vehicles.
• SERVPRO vans and vehicles must have a professional appearance, free of rust or dents, and be painted and have decals applied in accordance with SERVPRO policy.

(May include a variety of vehicle types to meet specific needs and local requirements).

Yes, the current SERVPRO Hero Ready Gear Program was created to outfit production crews who arrive on site and interact with the customer. Owners, marketing representatives and office staff are always encouraged to reinforce the look of our crews and brand. Uniforms may be purchased or leased from the SERVPRO Resource Center.

In keeping with SERVPRO history of growth, we will encourage a “Yes We Can” approach to ancillary services. Some of these might include:

• Certified: SERVPRO Cleaned is a defensive cleaning program that SERVPRO offers to commercial locations to address the current COVID-19 global pandemic
• Methamphetamine (Meth Lab) and Crime Scene (Biohazard) Clean Up
• Board-up / Roof Tarping
• Asbestos and Lead Paint Abatement
• Rubbish Removal and Site Clearing
• Commercial Kitchen Vent Hood Cleaning
• Duct Work – Residential / Commercial

• SERVPRO has been rated #1 franchise opportunity in the restoration services industry with Entrepreneur Magazine since 2007.
• Offering a variety of much needed, ongoing service lines, that are recession resistant.
• Ability to take advantage of field experience and support by the business development team at SERVPRO HQ.
• Leverage the comprehensive initial training and ongoing support you will be receiving from SERVPRO HQ.

Due to the maturity and diversity of the SERVPRO brand, financial performance representation is not provided in Item 19 of the franchise disclosure document. 

Restoration Services:

• Fire, Smoke, Soot/Ash
• Water Removal and Dehumidification
• Post Damage Reconstruction
• Mold Mitigation and Remediation
• Post Damage Move Outs and Contents Restoration
• Contents Claim Inventory Service
• Catastrophic Storm & Disaster Response
• Electronics and Equipment
• Graffiti Removal / Vandalism
• Document Drying (services offered via SERVPRO® headquarters)
• Cleaning Services
• Air Duct and HVAC
• Biohazard, Crime Scene, Meth Lab, and Hoarding
• Carpet, Tile & Grout, Upholstery, and Drapes
• Deodorization
• Certified: SERVPRO Cleaned is a defensive cleaning program that SERVPRO offers to commercial locations to address the current COVID-19 global pandemic.

Specific fees and processes are outlined in your Franchise License Agreement and the Franchise Disclosure Document. Royalties are paid on a sliding scale and would decrease in percentage as your sales volume increases.

SERVPRO Franchise owners bill their customers utilizing claims processing software and Intuit/QuickBooks™. Franchise royalty payments are paid to SERVPRO headquarters monthly.

This process is clearly defined and outlined in your franchise license agreement.

When that time comes, SERVPRO HQ provides a Resale Assistance Program (RAP) and guidance to help connect buyers and sellers.

You will NOT need a brick and mortar storefront. However, you will be required to have a warehouse/office location in your assigned territory from which to conduct business. This is generally in an industrial or commercial business park area.